What are explainer videos and why use them?
An explainer video (also known as a homepage video, overview video or conversion video) is designed to explain your company, product, service or subject in a way that your audience can understand in two minutes or less. Most explainer videos cover four key points: the problem, the solution, the features and benefits, and how the solution works.
The key to a solid explainer is keeping it short and engaging, while still conveying the right information. No matter what you’re explaining, an explainer video should leave your viewers with a clear understanding of what you do and a desire to take the next step.
Features you need to lookout
What are some characteristics of a great explainer video?
Explainer videos are typically used towards the top of the funnel (consideration phase). They’re most useful when a potential customer is aware of their problem/need and starting to look at potential solutions. Places to put your explainer video: homepages, product or service pages, newsletters, trade shows, and sales meetings.
About Us
How does Astraly Digital create a concept for a video?
We keep it simple, make it bigger.
It all starts with discovery – understanding the company, product, service or subject we’re trying to explain. Once we have a good handle on things, we meet as a team (that’s right, the whole team), to brainstorm creative ways to present and explain the content. This involves throwing out plenty of ideas, good and bad, before landing on a couple to refine and ultimately pitch. Sometimes we’ll use a framework, like a metaphor or use case, to explain what you do. In other cases, it will be a unique visual approach that drives the message home.
What we offer
Our Company Services
Our steps
Here’s How:
You don’t have to move the process along or constantly be involved.
We’re used to explain very complex concepts — so we know what questions to ask and what information to gather from you. You won’t have to constantly explain what you do or come up with your own storyboards or script.
You’ll get the kind of video that’s right for your business.
You want a video that’s custom for your brand and lives up to your company’s reputation, and that’s what we deliver. Your video will impress your target audience.
You won’t have to figure out the schedule or deadlines.
Our field-tested production timeline and built-in feedback cycles keep you in the loop and your project on the rails for smooth development.
You’ll have a team of specialists working for you.
Our vast experience and laser-focus on creating compelling explainer videos means high value and low risk for your business. You won’t get “yes men,” rather, a team that challenges you and your company to reach the next level and achieve your key goals.
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Why Choose us
We can help you stand out
among your competitors.
our clients are always our top priority
Building a positive company culture has always been important to us. We also believe in the importance of improving the lives of others
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What Our Client’s Say
I really enjoy working with them and everytime it is better and better. I highly recommend. Thank you so much for all you do!
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Then let us turn it into a one-of-a-kind, attention-grabbing video!